Chapter 02 · Brand book · Service
Startup branding and brand identity design
Early on, your brand has one job: make people trust a company they’ve never heard of. A clear identity helps you look established in a pitch, stand out in a crowded market and stay consistent as more people start creating things in your name.
Identity lab · interactive demo
Chapter 01 · Who it’s for
Made for teams like yours.
Natwic is a startup branding agency. We design brand identities that are distinctive but practical: a logo, typography, color and a small set of rules your team can actually follow. We work remotely with founders in different countries, so the process fits around your calendar.
New companies
You have a name and an idea, maybe a placeholder logo, and you want an identity that feels intentional before you launch.
Startups that outgrew their look
The brand you started with no longer matches the product, the market or the price you charge. It’s time for a considered refresh.
Founders preparing to raise
You want your deck, website and product to look like they come from the same confident company when investors see them.
Small teams creating content
Several people make slides, posts and documents. You need simple rules and templates so everything looks consistent without a designer on every task.
Chapter 02 · What’s included
Everything, start to finish.
Brand strategy
A short workshop to define who you serve, what makes you different and how you want to come across. This guides every design decision.
Logo and mark
A primary logo, a compact mark for small spaces and versions for light and dark backgrounds.
Typography and color
A type pairing and color palette chosen for clarity on screens, with guidance on how to use them together.
Visual elements
Supporting graphics, icon style and image direction so your brand feels like a system rather than just a logo.
Brand guidelines
A concise guide that shows your team how to use the identity correctly, with examples of what to do and what to avoid.
Starter templates
Ready-to-use templates for the things you make most often, such as a pitch deck, social posts or documents.
Chapter 03 · Process
Four steps. No surprises.
- 1
Discover
We learn about your company, audience and competitors, and agree on the personality and positioning the brand should express.
- 2
Explore
We present a small number of distinct creative directions, each with a clear rationale, so you can react to real options.
- 3
Refine
We develop the chosen direction into a complete identity, testing it on real applications like your website, deck and social profiles.
- 4
Deliver
You receive organized files, guidelines and templates, plus a walkthrough so your team knows how to use everything.
Chapter 04 · Working together
Remote by default.
- 01One shared spacePlans, designs and staging links in one place, so you can check in any time.
- 02Calls in your hoursA short weekly call at a time that suits your time zone.
- 03Updates in writingProgress shared between calls, so nothing waits on a meeting.
- ◷Weekly call booked in your hoursCalendarnow
- ◆Design v2 ready for reviewWorkspace2m
- ✎Written update: homepage design doneUpdate4m
- ◆Staging link sharedWorkspace6m
Chapter 05 · Pricing
Contact us for pricing.
We quote a fixed price for an agreed scope before we start. If you need a website as well, we can plan both together.
Chapter 06 · Related work
Proof, not promises.
Chapter 07 · FAQ
Common questions.
01How long does a branding project take?
A focused identity project usually takes a few weeks from kickoff to final files. Larger projects with extensive strategy work or many applications take longer. We share a timeline before we begin.
02Do you help with naming?
Our focus is visual identity. If you’re still choosing a name, we can share feedback on your shortlist and how each option might work visually.
03What files will we receive?
Logo files in the formats you need for web and print, color and type specifications, brand guidelines and any templates included in the scope.
04Can you refresh our existing logo instead of replacing it?
Yes. Sometimes the right move is to keep what people already recognize and make it cleaner and more consistent. We’ll recommend an approach after the discovery stage.
05Can you design our website too?
Yes. Doing the brand and the website with one team keeps everything consistent and saves time on handover.
06Can we work together if we’re in a different time zone?
Yes. We’re based in Dubai and work remotely with clients in other time zones. We agree on a weekly call time that suits both sides, share progress in writing between calls, and keep everything in one shared project space so you can check in whenever your day starts.
Chapter 08 · Other services
Your turn
Ready to get started? Tell us about it.
We design and build websites and brands for startups, SaaS teams and small businesses worldwide.